Fidovet & Fidovet North America

Fidovet is an international company specialized in high-quality nutritional and functional solutions for animal health. Over the years, Fidovet has brought together a team of international pet food experts and managers, many of whom are also shareholders of the company. This structure provides exceptional added value and a unique contribution to Fidovet’s continuous development and global growth.

The Fidovet team comes from different parts of the world, including North America, Europe, the Middle East, and Africa, and is united by one shared objective: to promote the excellence of Made in Italy worldwide.

Today, Fidovet is present in more than 35 countries, supporting veterinarians and animal health professionals with scientifically driven, reliable, and innovative solutions.

Fidovet North America

Fidovet North America represents the strategic hub of the Fidovet Group for the North American market, covering Canada and the United States. It was created to bring the values, expertise, and quality of Fidovet closer to the specific needs of veterinary professionals and partners operating in this region.

By combining the solid Italian heritage of Fidovet with a deep understanding of the North American market, Fidovet North America acts as a bridge between global vision and local expertise.

Our Mission

Our mission is to improve animal health and wellbeing by providing safe, effective, and innovative nutritional solutions. We work side by side with veterinarians, distributors, and industry partners to deliver products that meet the highest scientific, regulatory, and quality standards.

Local Presence, Global Vision

While Fidovet North America operates with a strong local focus, it is fully integrated within Fidovet’s international network. This allows us to:

  • adapt products and solutions to North American regulations and market requirements;
  • offer dedicated technical and commercial support in Canada and the USA;
  • transfer global research, innovation, and best practices to local partners.

Quality & Scientific Commitment

Quality is at the core of Fidovet’s philosophy. All products are developed through advanced scientific research, using carefully selected raw materials and following rigorous quality control processes throughout the entire production chain.

Our goal is to provide solutions that respond to real clinical and nutritional needs, supporting veterinary professionals in their daily practice.

Our Values

  • Excellence – We proudly promote the value of Made in Italy worldwide.
  • Reliability – We build long-term relationships based on trust and transparency.
  • Innovation – We continuously invest in research and development.
  • Expertise – We rely on scientific knowledge and international experience.
  • Animal Wellbeing – The health and respect of animals guide every decision we make.

Looking Ahead

Fidovet North America is committed to growing alongside its partners, contributing to the development of a modern, sustainable, and science-driven veterinary industry.

We are proud to represent Fidovet in Canada and the United States, delivering the excellence of Made in Italy to professionals around the world, every day.

Goals achieved

2026
Quality Award 2026

Fidovet celebrates an important milestone with its Quality Award win, marking the fourth consecutive year of recognition for its fresh dog food and dog ice cream. This year, the achievement is even more significant as the award also honors the new CattyFeast wet food line for cats, a veterinarian-approved range that reflects the brand’s ongoing commitment to quality, innovation, and animal well-being.

WBDS Design Award

When design becomes a narrative of values. Cattyfeast is the project by Rewot that brings premium feline nutrition into a new dimension, winning the Bronze WBDS Award 2025/26.

2025
Panettone

Launch of the Panettone for Dogs

2nd participation in Zoomark

2nd participation in Zoomark Bologna, the second most important pet fair in the world

Pet Canada Fair

Participation and official launch in Canada at the Pet Canada Fair in Toronto

Wowow

Launch of the Dog Wet Food Line “Wowow” 400g

Cattyfeast

Launch of the Cat Wet Food Line “Cattyfeast” 85g

Bauff Beer

Launch of BAUFF Dog Beer 33cl

3rd Quality Award

3rd Quality Award for Fresh Menus and Ice Cream for the third consecutive year

New packaging

Launch of the new packaging for Dog Ice Cream and Yogurt

2024
Interzoo

First participation in Interzoo in Nuremberg, the No. 1 pet fair in the world

Mamacrowd

To support its growth plans, Fidovet launched an equity crowdfunding campaign on the Mamacrowd platform, with a target of 500,000 euros, “to strengthen its production capacity and its presence in Italy and abroad.”

2nd Quality Award

2nd Quality Award for Fresh Menus and Ice Cream for the second consecutive year

2023
Interpets Osaka

Official launch at Interpets Osaka, the largest pet trade show in Japan

SIGEP

First participation in SIGEP, the International Exhibition of Artisan Gelato, Pastry, Bakery, and Coffee

Quality Award

1st Quality Award for Fresh Menus and Ice Cream

2022
Acquired in 2022

Acquired in 2022 by Umberto Rizzuto through his company UR Srl.

2016
Fresh snacks

Our fresh snacks are innovative and wholesome complementary foods, created with full respect for nutritional needs and, above all, the health of pets.

Founded in 2016

in San Benedetto del Tronto (Ascoli Piceno) by Alessandro Marcucci.