Bronze WBDS Award 2025/26

Design as a vehicle for values

For Fidovet, nutritional quality is rooted in scientific precision, respect for animals, and responsible choices that prioritize genuine well-being over passing trends. Conveying this philosophy through a modern and authentic visual language was the main objective behind Cattyfeast, the new wet cat food range created in collaboration with Rewot.

In this project, design goes beyond decoration, becoming a strategic means of storytelling for the brand.

Translating Fidovet’s values into design

Rewot transformed Fidovet’s identity into a clear and coherent visual narrative, emphasizing the brand’s defining principles: concrete quality, transparency, reliability, and a strong focus on animal welfare.

Cattyfeast emerges as a brand fully dedicated to the feline universe, capable of communicating nutritional expertise and premium value without relying on obvious symbols or stereotypical imagery. The result is an identity that appeals to conscious pet owners, balancing emotional engagement with scientific credibility.

A long-term brand identity

Rewot oversaw every aspect of the project, from naming to visual identity, from the graphic framework to packaging design.

The name Cattyfeast blends a warm, playful tone with the concept of complete and satisfying nutrition. The visual system is built on a modular, flexible structure featuring:

• a clean and distinctive logo

• a color palette designed to clearly differentiate flavors and recipes

• illustrations that are refined, ironic, and well-balanced

• nutritional information presented in a clear and intuitive way

Each component is designed to make Fidovet’s quality immediately visible, easy to understand, and recognizable both on shelves and across digital platforms.

Bronze WBDS Award 2025/26: global recognition

The Cattyfeast project received international acknowledgment with the Bronze Award at the WBDS Awards 2025/26, organized by the World Brand Design Society.

Considered among the most prestigious awards in brand and packaging design, the WBDS Awards honor projects that successfully merge strategic thinking, creativity, and executional excellence, evaluated by an international panel of industry experts.

The Bronze Award recognizes projects that demonstrate the ability to:

• effectively address a brand challenge

• create a coherent and scalable design system

• stand out in a highly competitive market

This recognition confirms both the quality of Rewot’s work and the strength of Fidovet’s long-term vision.

Reinforcing Fidovet’s market positioning

Cattyfeast shows how thoughtful design can become a strategic asset, capable of expressing brand values, strengthening positioning, and building an authentic connection with consumers at the crucial moment of choice.

For Fidovet, this award represents not only a creative milestone, but also proof that expertise, quality, and vision—when truly authentic—can be communicated powerfully through design.