{"id":290,"date":"2026-01-15T07:58:41","date_gmt":"2026-01-15T07:58:41","guid":{"rendered":"http:\/\/demo2.drfuri.com\/supro\/?p=290"},"modified":"2026-02-16T15:02:38","modified_gmt":"2026-02-16T15:02:38","slug":"cattyfeast-wbds-awards","status":"publish","type":"post","link":"https:\/\/fidovetnorthamerica.com\/fr\/cattyfeast-wbds-awards\/","title":{"rendered":"Bronze WBDS Award 2025\/26"},"content":{"rendered":"

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Cattyfeast : un design qui refl\u00e8te la philosophie de Fidovet<\/h3>\n

Rewot r\u00e9compens\u00e9 par le Bronze aux WBDS Design Awards 2025\/26<\/strong><\/p>\n<\/div>\n

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Cattyfeast est le projet d\u00e9velopp\u00e9 par Rewot qui \u00e9l\u00e8ve la nutrition f\u00e9line premium \u00e0 travers le design, et qui a remport\u00e9 le Bronze WBDS Award 2025\/26<\/strong>. Une reconnaissance qui met en lumi\u00e8re la mani\u00e8re dont l\u2019identit\u00e9 visuelle peut devenir un puissant outil narratif, capable d\u2019exprimer les valeurs d\u2019une marque avec clart\u00e9 et cr\u00e9dibilit\u00e9.<\/div>\n

Le design comme vecteur de valeurs<\/p><\/blockquote>\n

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Pour Fidovet, la qualit\u00e9 nutritionnelle repose sur la rigueur scientifique, le respect de l\u2019animal et des choix responsables qui privil\u00e9gient le bien-\u00eatre r\u00e9el plut\u00f4t que les tendances \u00e9ph\u00e9m\u00e8res. Traduire cette philosophie \u00e0 travers un langage visuel moderne et authentique a \u00e9t\u00e9 l\u2019objectif principal de Cattyfeast, la nouvelle gamme d\u2019aliments humides pour chats d\u00e9velopp\u00e9e en collaboration avec Rewot.<\/p>\n

Dans ce projet, le design d\u00e9passe la simple dimension esth\u00e9tique pour devenir un v\u00e9ritable outil strat\u00e9gique de storytelling de marque.<\/p>\n

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Traduire les valeurs de Fidovet \u00e0 travers le design<\/h3>\n

Rewot a transform\u00e9 l\u2019identit\u00e9 de Fidovet en un r\u00e9cit visuel clair et coh\u00e9rent, mettant en avant les principes fondateurs de la marque : qualit\u00e9 concr\u00e8te, transparence, fiabilit\u00e9 et forte attention port\u00e9e au bien-\u00eatre animal.<\/p>\n

Cattyfeast s\u2019impose comme une marque enti\u00e8rement d\u00e9di\u00e9e \u00e0 l\u2019univers f\u00e9lin, capable de communiquer expertise nutritionnelle et valeur premium sans recourir \u00e0 des symboles \u00e9vidents ou \u00e0 une imagerie st\u00e9r\u00e9otyp\u00e9e. Le r\u00e9sultat est une identit\u00e9 qui s\u00e9duit les propri\u00e9taires d\u2019animaux conscients, en \u00e9quilibrant engagement \u00e9motionnel et cr\u00e9dibilit\u00e9 scientifique.<\/p>\n

Une identit\u00e9 de marque pens\u00e9e pour le long terme<\/h3>\n

Rewot a supervis\u00e9 chaque aspect du projet, du naming \u00e0 l\u2019identit\u00e9 visuelle, du cadre graphique au design des packagings.<\/p>\n

Le nom Cattyfeast<\/em> associe une tonalit\u00e9 chaleureuse et ludique \u00e0 l\u2019id\u00e9e d\u2019une nutrition compl\u00e8te et satisfaisante. Le syst\u00e8me visuel repose sur une structure modulaire et flexible comprenant :<\/p>\n

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  • un logo \u00e9pur\u00e9 et distinctif<\/li>\n
  • une palette de couleurs con\u00e7ue pour diff\u00e9rencier clairement les saveurs et les recettes<\/li>\n
  • des illustrations raffin\u00e9es, ironiques et parfaitement \u00e9quilibr\u00e9es<\/li>\n
  • des informations nutritionnelles pr\u00e9sent\u00e9es de mani\u00e8re claire et intuitive<\/li>\n<\/ul>\n

    Chaque \u00e9l\u00e9ment est pens\u00e9 pour rendre la qualit\u00e9 Fidovet imm\u00e9diatement visible, facile \u00e0 comprendre et reconnaissable, aussi bien en rayon que sur les supports num\u00e9riques.<\/p>\n

    Bronze WBDS Award 2025\/26 : une reconnaissance internationale<\/h3>\n

    Le projet Cattyfeast a re\u00e7u une reconnaissance internationale avec le Bronze Award aux WBDS Awards 2025\/26<\/strong>, organis\u00e9s par la World Brand Design Society.<\/p>\n

    Consid\u00e9r\u00e9s parmi les prix les plus prestigieux en mati\u00e8re de design de marque et de packaging, les WBDS Awards distinguent des projets qui allient avec succ\u00e8s r\u00e9flexion strat\u00e9gique, cr\u00e9ativit\u00e9 et excellence d\u2019ex\u00e9cution, \u00e9valu\u00e9s par un jury international d\u2019experts du secteur.<\/p>\n

    Le Bronze Award r\u00e9compense les projets capables de :<\/p>\n

      \n
    • r\u00e9pondre efficacement \u00e0 un enjeu de marque<\/li>\n
    • cr\u00e9er un syst\u00e8me de design coh\u00e9rent et \u00e9volutif<\/li>\n
    • se d\u00e9marquer dans un march\u00e9 hautement concurrentiel<\/li>\n<\/ul>\n

      Cette distinction confirme \u00e0 la fois la qualit\u00e9 du travail de Rewot et la solidit\u00e9 de la vision \u00e0 long terme de Fidovet.<\/p>\n

      Renforcer le positionnement de Fidovet sur le march\u00e9<\/h3>\n

      Cattyfeast d\u00e9montre comment un design r\u00e9fl\u00e9chi peut devenir un v\u00e9ritable levier strat\u00e9gique, capable d\u2019exprimer les valeurs de la marque, de renforcer son positionnement et de cr\u00e9er un lien authentique avec les consommateurs au moment cl\u00e9 du choix.<\/p>\n

      Pour Fidovet, cette r\u00e9compense repr\u00e9sente non seulement une \u00e9tape cr\u00e9ative importante, mais aussi la preuve que l\u2019expertise, la qualit\u00e9 et la vision \u2014 lorsqu\u2019elles sont r\u00e9ellement authentiques \u2014 peuvent \u00eatre communiqu\u00e9es avec force \u00e0 travers le design.<\/p>\n

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