Research and innovation lie at the very core of Fidovet’s philosophy. Since its foundation, the company has consistently invested in advanced nutritional solutions that seamlessly combine the excellence of Made in Italy with a rigorous, science-driven approach focused on animal well-being. Every product is the result of extensive research aimed not only at delivering superior taste and palatability, but also at providing tangible health benefits for the psychophysical balance of dogs and cats.
A clear expression of this commitment is the development of unique, internationally patented formulas, such as the iconic Fidovet Gelato, the only authentic Italian gelato specifically designed for dogs. Developed through more than six years of testing and protected by international patents, this formula delivers a 100% natural, highly digestible and safe product, while preserving the sensory qualities of real Italian gelato.
Alongside this flagship innovation, Fidovet has introduced the CEC patented formula, an Italian bioactive complex combining functional ingredients such as Chlorella Vulgaris, Echinacea Purpurea and Curcuma Longa. This carefully balanced synergy supports immune function, digestive health, joint wellness and cellular protection, transforming each recipe into a truly functional food rather than a simple nutritional product.
Innovation at Fidovet also extends to production technologies. Through low-temperature cooking systems and advanced processing and preservation protocols, the company preserves the nutritional integrity and organoleptic properties of ingredients without the need for freezing or artificial preservatives. This approach allows Fidovet to offer products with extended shelf life while maintaining the original quality and freshness of raw materials.